![]() When and why should you use WebP’s unique features and speed benefits? Here are a couple of reasons and best-use cases for WebP to consider. PNGs are the most recognizable lossless file type. No image data is lost during compression (except for unnecessary camera metadata ). **Lossless image compression minimally shrinks file size while maintaining original image quality. JPGs are the most recognizable lossy file type. An algorithm permanently removes data from the image during compression, worsening the image’s clarity and details. *Lossy image compression significantly shrinks file sizes by decreasing image quality. WebP image files support features including: It combined the best features of the three most popular image types-JPG, PNG, and GIF-into one size-optimized file. Google developed the WebP file format to be the internet’s fastest-loading image type in 2010. This guide will help you decide if you should use WebP images on your site. Since Safari-iPhone’s main web browser-began fully supporting WebP in 2022, the modern image format is closer than ever to being the web’s standard photo format. Since images have a major effect on page load time, optimizing image file sizes can greatly increase site speed on mobile and desktop. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Page speed can make or break your business website.
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